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Honestly Priced. Honestly Good.
Embrace your best hair with honestly priced, honestly good haircare from Root to End because premium haircare shouldn't cost a fortune. We offer thoughtfully formulated, high quality formulas and easy-to-use product routines that work for you – all at an affordable price.
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Our products are created with care - free from animal-derived ingredients and never tested on animals.
Our formulas are free from harsh ingredients so you can enjoy thoughtfully developed haircare without sacrificing performance.
Our proprietary 11 Amino Acid Blend is included in every formula to nourish and condition all hair types from root to end.
All thrills. No Frills.
Root to End at Dollar General
Root to End launched exclusively at Dollar General in 2021 to offer a better solution for the haircare aisle. With our all thrills, no frills approach, we deliver high-quality, thoughtfully formulated haircare without sacrificing performance.
All products contain our proprietary 11 Amino Acid Blend, are cruelty-free and vegan, and are free from harsh ingredients including SLS/SLES, Parabens, Phthalates, and Mineral Oil.
Honestly Priced. Honestly Good. Only at Dollar General.
Frequently Asked Questions about Root to End
Amino Acids can help hair retain moisture, leaving all hair types feeling nourished. They can also help to build body and boost shine, leaving hair looking and feeling silky and smooth. All Root to End products contain our proprietary 11 Amino Acid Blend to help condition hair from root to end
Root to End products are formulated to be suitable for all hair types. We also offer specially formulated options with ingredients to help address unique hair concerns including our volumizing, replenishing, damage care, and scalp soothing collections.
Our products are designed for daily use and accessibly priced because we believe that a high-quality haircare routine shouldn’t cost a fortune.
Our shampoos, conditioners, and non-aerosol spray products are free from SLS/SLES, Parabens, Phthalates, Silicones and Mineral Oil. Our aerosol spray products are free from SLS/SLES, Phthalates, Parabens, Aluminum, and Mineral Oil.
Yes. Root to End products are certified cruelty-free, vegan, and are not tested on animals.
Our products are formulated to without harsh sulfates, making them easy on color-treated or chemically processed hair. Our Bolder Blonde Shampoo is also specially formulated in an ultra-violet hue to help neutralize yellow, brassy tones leaving a refreshed, cool blonde.
Root to End products are available exclusively at Dollar General stores nationwide.